advertising c1a

 advertising & marketing 

l/o to explore the aims and conventions of print advertising 

this is advert is informing us of the flavour of this product meanwhile saying that this product has a lot of flavour we can see this connotation where it says cheese 3 times made out of cheese next to a cheese greater i think its cheese flavour 

this is raising awarness as its telling you to not be homophobic

 

this is persuading you to buy geico's insurance, because it is pretty insane.

unique  selling point

advertising & marketing 

Wednesday 6th December 2023

codes and conventions are the respected elements 

 

non comercial :

they  got this across via alerting us  of cancer still being a big dangerous thing

it makes us sad and want to help

comercial:

soft

the product is likely to include :

name of brand 

logo

slogan

specific details 

1.telling you it'll give you energy imperatives

2.famous star vehicle

3.famous star vehicle 

charlie and chocalate factory

HISTORICAL ADVERTISMENTS

L/O TO EXPLORE HISTORICAL ADVERTS AND THERE CODES AND CONVENTION

historical advert set text

1. hes the man

2.the 2 women are using the guy

3.if u eat quality street you get women

    1.in 1950s they believed women should be cleaning men had high paying jobs

 2.saying women should be cooking even though the guy is a sheff

3.boy playing while boy d onothing  

4. i prefer not to speak if i speak i might get in trouble

5.woman making food for the guy 

6.men like beer

as a summary all men are in suits while women are in home clothes suggesting they stay at home i can also infer that these magazines said women cooked and cleaned meanwhile the men are sitting down relaxing or siting in bed waiting for there food or even only caring  about the beer.

effect1-men are in controll

effect2-man gets to choose

effect3-men have the jobs 

effect4-man has dirty mind

Analysing Adverts 

DO NOW 

connotation is its aconite of something 

denotation is the literal definition of something

guarding your laptop

as strong as the queens security 

no 

desired

big mac is love big mac is life 

big mac is woman

 past cars inside 

big hulk guy got bandaid

positive 

curious interested disabled handicapped

negative

inquisitive nosy crippled retarded 

adobe

barbie

caramac

disney

internet

facebook

honda

jvc

kellogs

lego

mc donalds

nintendo

oreo

pintrest

quick time player

reces

skype

twitch

univella

virgin express

wikapidia 

xbox

yahoo amazon

homework

in the quality street advert i can infer that the creator has used sexist metaphors as we can clearly see the chocolates being held represent the 2 women this is a bad sexist view i can explain that this links in to the male gaze theory because skibidi toilet Ohio rizz clearly explains these stereotypical views this links into the male gaze theory like fortnite gyatt male gaze theory suggests men are at the top of the hierarchy another link to this could be because the drippy is chocolate bowl along side form this i can confirm that this relates yoghurt because like some quality street are yohgurt and i like yohgurt

its telling you you have to drink it and uses imperatives imperatives are verbs that are instructions

contemporary adverts 

do now 

GENDER STEREOTYPES 

list alll thee stereo types you can think of for males and females 

females : 

makeup 

cooking

cleaning

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fiats brand identity is silly , weird, funny looking 

guy on 1 and girl on other 

girly pwurple nurple girly ewwwww cuties / purple for the gurles because eewww

3. in the two fiat adverts i can clearly see that media language known as stereotypes a stereotype could be the woman one as there is a purple  background    which is a stereotypically feminine colour 

friday 26th January 2024

creating adverts 

.                                                                                                                                                     hands free and tastyyy with sum zest                                                                                                            dont like peppa pig this is perfect for you                                                                                                     might keep them away from the happy meals                                                                                               jeffery epstein                                                                                                                                                 do now 

1 words/letters

2 polly like smth like da product

women in advertising

l/o: to evaluate how women are represented in a variety of adverts , so that we can apply this to the set. text for the exam. 

In conclusion between males and females there thoughts and feelings are the girls totals are almost equal however with the boys there is a 19 pupil difference further more with 2 slots missing we can see everyone regardless of gender had enjoyed p.e at key stage 3 and now more boys than girls preferred to watch sport. 

This Girl Can

 The girl can is a national campaign launched in 2016.it was developed by sport England and funded by the national lottery this means there was no intention to make any money! 

The purpose f the campaign was to break down the primary barrier holding women back from sport-the fear of judgment .

-Before the campaign, the research showed that there was a massive gender gap between men and women participating in sport , with 2 million fewer 14-40 yr old women that men partaking in regular sport activity .

-13 million women said they would like to participate more. 

MANTRAS

The i kick balls deal with it mantras is a great line because its also standing up for the women's football which is being argued with and drama over.

The i bend , i dont break is also a good line stating she's good at yoga and doesn't crumble under pressure or get agitated when someone comments on her. 

MANTRA: a statement or slogan repeated frequently. 

advert 1

 - She looks. strong as we can see her muscles and the connotations of muscles is strength 

 - The focus is on her back and her arms which is unusual for the representations of women as we normally see the front half 

advert 2 

- She looks determined facial expression is connotation of determined

- More typical shot  type of woman e.g. showing off her body 

- She's slim wearing less clothes showing off her body 

advert 3

- Professional athlete she's in a race and masthead says take the crown saying she wins 

- Looks very serious about this race can tell by facial expression 

ANALYSIS 

Between the two adverts we can see many differences in this one we can see the woman with a high confidence stating she feels like a fox meaning she feels sexy however in the other adverts it shows us we can see this in advert 2 in advert 2 it shows a lot of skin suggesting a slightly more fit mean while. in this advert it shows how the girl feels 1the verb feeling means its what she knows its her opinion and she doesn't care about others opinions this is juxtaposed to the other stereotypical professional athletes in the nike and adidas adverts the phrase used in this advert sweating like a pig could suggest that she has just finished her workout and is now sweating from said workout. another difference is that in advert1 we can see muscle definition showing she is already physically fit however in advert 4 we can see sweating like a pig is suggesting shes not quite at peak condition yet and is still on her journey this is taking a different approach compared to the other women who were already physically fit and are being shown off such as in advert 3 a peak condition olympic athlete who is abut to win the olympic race.

advertising set text #2

do now 

it targets all age instead of specific categorical targets in the 1st advert

sweat 

exercise active smelly

pig

fat ugly smelly

fox 

sly 

flips meany poo poo message to a skibidi message this influences our opinions to belive that it dont matter how you look only how you feel

serif more feminim 

possibly showing off her body as she doesn't care

this is showing you do not. need to be a celebrity 

not really caring about her appearance 

feeling free and not judged yet

 this girl can 

similarities:

they both have women in them 

they both have the colour white

differences:

one is about sweets one is about miss-judgement 

one has a painting inside the quality nstreet advertisement its about against wome 

In the "This Girl Can" advert titled "Sweating like a pig feeling like a fox," women are represented as strong, confident, and empowered individuals who are breaking stereotypes and challenging societal expectations. The advert features women of all shapes, sizes, and abilities participating in various forms of physical exercise and sports, showing that fitness and athleticism are not limited to a certain body type.

Specific media language used in the advert includes powerful visuals of women sweating, pushing themselves to their limits, and celebrating their achievements. The use of close-up shots and slow-motion footage captures the intensity and determination of the women, emphasizing their strength and resilience. The choice of upbeat music and energetic narration further highlights the empowering message of the advert.

The target audience for this advert is women of all ages who may feel intimidated or discouraged from participating in physical activities due to societal pressures or self-doubt. By showcasing diverse women and their stories of empowerment, the advert aims to inspire and motivate viewers to embrace their own strength and capabilities.

Overall, the writer made intentional choices to challenge stereotypes and promote body positivity, confidence, and inclusivity. The advert sends a powerful message that women should not be limited by societal norms or expectations, but rather should embrace their bodies and abilities with pride and confidence.

In summary the "This Girl Can" advert promotes women as strong, confident, and empowered by showcasing women of all shapes, sizes, and abilities participating in physical exercise. The use of powerful visuals of women pushing themselves emphasises their strength and resilience, and the upbeat music and narration highlight the empowering message of the advert. The target audience is women who may feel intimidated or discouraged from participating in physical activities, and the advert aims to motivate viewers to embrace their own strength and capabilities. The advert challenges stereotypes and promotes body positivity, confidence, and inclusivity, encouraging women to embrace their bodies and abilities with pride and confidence.

exam ppe 

Friday 9th february 2024

do now 

confident relatable bold sweaty 

q1 this girl can

 explore how the print add uses media language to create meanings 

(a) text/written lexis 

 

One way the print advert uses text to create media language is by using the well-known phrase "sweating like a pig." Some connotations of sweating like a pig are fat, ugly, and smelly. This term of subject terminology is called a list. The meaning of calling her a fat, ugly, smelly pig is that she doesn't care what she looks like. Furthermore, we can explore more in-depth upon the rest of this set of text with "feeling like a fox." This is saying only she can decide on what she looks like and others' opinions do not matter. The connotations of a fox are sly and premium. Saying that she is feeling like a fox is flipping the negative to a positive.

Another way we can easily see a displayment of media language in a certain text is "#this girl can." This is trying to use theatrical surveillance has directed me to a point of explanation shown only as trying to get a wider spread of viewers in order to link to the more mainstream technology audiences trying to spread the word that this girl can and trying to spread the word that any girl can do sport/exercise.

(b) visual codes(for example: images,lighting,dress )

the this girl can campaign  has an overall  message of equality

One use of visual codes is facial expression we can see in this print advert that the girls facial expression shows she is proud and we can see she doesn't care as her eyes are closed this shows that she is not comparing herself to others representing her as a proud individual person.this links to the capeign message that it does not  skibid toilet and it shows you shouldn't care about how you look

We can also see this with her clothes  w can see that  doesn't care about her looks as she hasn't got all prepared clothes that are designer and she doesn't have makeup on she is being herself in clothes that she is comfortable in this is showing that women shouldn't care for what they look like this is challenging the conventional stereotype that all girls wear make up.

Another use of visual codes is the colour pallet it is quite a vibrant multi coloured pallet full of pinks yellows and blue showing she's out there and knows others can see her for who she is this also juxtaposes with the typography the typography is in white and small letters therefore people can see her body and her clothes.

My final point to show this is the light is reflecting off of her showing muscle definition muscles can connote strength and are stereotypically a manly thing this is further more challenging stereotypes the muscle definition can also be showing that it doesn't matter on your body shape or gender everyone can do sport and exercise.

dirt

QS ADVERT:
Basic notes and understanding of context, the use of ML & representation - your notes need to be far more detailed

QS HOMEWORK:
This started well and then turned into a waffle about yogurt. Not good enough.

THIS GIRL CAN ADVERT:
Some good notes and understanding of context, the use of ML & representation.

PPE Q1a: 3/5
WWW: Two clear points supported by the text
EBI - use the DEL structure and link the points to the meaning/purpose of the campaign and ADD IN PUNCTUATION!

PPE Q1b:6/10
WWW: good focus on the meanings constructed by the visual codes
EBI: use the DEL structure to make sure you clearly explain the connotations and link to the overall message

 👍🏽  

DEL STRUCTURE:

DESCRIBE - The meaning constructed 

EXPLAIN- Support with specific evidence-how has media language been used to cosntruct this meaning (connotations)

LINK-To the overall context/meaning

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